· Analyse examples of rival
marketing and advertising campaigns by other brands; this may
help develop your direction.
Include evidence of your
research in your assignment submission.
Develop and produce images for a
calendar. The calendar should show two months on each page so you’ll need six
in total. You’ll also need a seventh image for the cover.
Advertising
material is one area that I'm really interested in along with portraiture.
I worked for British Airways in the 1980/90s as a marketing executive in their
Cargo, Cabin Services and Flight Operations and this was part of my job.
Whilst BA has an agency to handle all their major advertising and marketing,
each division had smaller units to do the more specific stuff and this was part
of my remit.
I've had
some ideas about the assignment already. Living in Lyme Regis, where the
scenery is gorgeous most of the time, it would be too easy just to run around,
take a few snaps and call it a day. I bounced ideas off my photographic
friends and one suggested I focus on the RNLI lifeboat and crew. This was
muddling round my head and I started to think through what to photograph that
hadn't been covered before and how to put a new slant on it when another friend
suggested, another subject which I think is more suitable. We have one of
the four boat building academies in the country here at Lyme which builds
amongst other things wooden boats. The smell of the wood as you walk by
is amazing and seeing boats created from pieces of wood tugs at the senses.
I've
heard that the staff are very accommodating when it comes to taking pictures so
I'm off this morning to talk to them about featuring the boats, students and
staff in the calendar which I need to produce for this assignment.
I went
down to the Boat Building Academy (BBA) this afternoon (May 25th 2016) and was
met by an enthusiastic principal, Yvonne, who was most helpful. She explained
that there were several photographers working with the boat builders but as
long as I phoned up to check in advance it should be okay. I'll have to sign an
undertaking not to use my pictures apart from agreed areas.
I took a
picture of a wooden mast in final stages of preparation. The way this man
handled the wood was almost sensual.
I love
watching the way that the person working on their project gives it such love
and attention. Each piece of worked wood is stroked lovingly as it is
formed and sanded down. I'd like to use this image in my final choice but
as it was taken on my iPhone, it's probably not of good enough quality.
I've been
taking pictures now since May and in the past month have been concentrating on
searching for a front cover. I keep talking about the WOW factor and this
is essential if people are encouraged to buy it off the shelves. There
are so many different calendars on the shelves during the run up to the new
year that my calendar will need something to give it a boost.
I also
want the image to show an obvious connection with the academy so a lot of the
images I've taken can be ruled out. Here are a few images that I have
considered for the front cover:
I like
this block and the way it's laying. I've asked several people but they
don't think it's really the best picture.
I like
this block and the way it's laying. I've asked several people but they
don't think it's really the best picture.
This
rowlock, again is interesting but doesn't immediately show boat building, so
it's another no.
I really
love this image of Regina and friends bringing her boat out of the workshop to
ready it to sail. After consideration I don't think it's really best but
I will use it in the main body of images as it shows a completed boat.
The sail
away picture above showed that all the students wanted to achieve at the end of
their 38-week course. I think due to the poor misty weather this image wasn't
good enough for the front cover so I'm still looking.
This
image is a goer for me but I think the colours are not quite bright
enough. The reason I think this image can be included is that one of
these fishing boats was in for repair recently at the academy and only recently
returned to sea.
This
image is a goer for me but I think the colours are not quite bright
enough. The reason I think this image can be included is that one of
these fishing boats was in for repair recently at the academy and only recently
returned to sea.
I think
the colour is poor for the boat on the left hand side especially as it was in
the morning and the sun was behind it. I plan to return to the Beer beach
in the late afternoon or early evening in fine weather with the sun on the
front of the boats. Perhaps this will give me an image with more impact.
I went
back two weeks’ later when the sun was on the front of the boats and got a much
better shot albeit there were more people around and more detritus on the beach
in front of the boats.
Final Choice of Images
I've been
spending time choosing my final 7 images and hope I've come up with the
best. It's taken some time and me having to return for further sessions
at both the Boat Building Academy and Beer beach to get better pictures.
I had to search through my folders to come up with another image that would be acceptable and look good at A3 size.
I think
this picture of a mainly completed tender was good and sharp so had it printed
up at A3.
I'd taken this image from both the bow and stern and really wanted to use the bow image. The problem was that it was in front of the warehouse doors which had large windows to let in light. With the overall low light level and me trying not to use either flash or fill in flash, it left the windows blank. This view had its own lighting problems but gave a better all round view. I managed to overcome the problems and feel it is much better overall especially with the quality.
I did some research into calendar proposal and decided to go with the following design for the front cover:
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